How-To

Marketing Basics with GoDaddy

Introduction

Marketing Basics with GoDaddy: Course Overview

Lesson 1 (of 21)

What Should You Include in a Marketing Plan?

Lesson 2 (of 21)

Creating a Customer Persona

Lesson 3 (of 21)

Establishing Your Marketing Goals

Lesson 4 (of 21)

Understanding Online Marketing Media Types

Lesson 5 (of 21)

Selecting Your Marketing Tools

Lesson 6 (of 21)

Improving Local SEO with Business Listings

Lesson 7 (of 21)

Using Best Practices for Business Listings

Lesson 8 (of 21)

Setting Up Your Google My Business Listing

Lesson 9 (of 21)

Setting Up Your Yelp Listing

Lesson 10 (of 21)

Using GoDaddy Business Listings

Lesson 11 (of 21)

Building Your Email Subscriber List

Lesson 12 (of 21)

Creating Engaging Email Marketing Content

Lesson 13 (of 21)

Using Design Principles in Email Marketing

Lesson 14 (of 21)

Optimizing Deliverability of Email Marketing

Lesson 15 (of 21)

Tracking Email Marketing Metrics

Lesson 16 (of 21)

Using Email Marketing in Website Builder

Lesson 17 (of 21)

How Small Business Can Use Social Media

Lesson 18 (of 21)

Tips for Choosing Social Media Platforms

Lesson 19 (of 21)

Creating Content for Social Media

Lesson 20 (of 21)

Linking Your Website and Facebook Page

Lesson 21 (of 21)

Using GoDaddy Social

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Understanding Online Marketing Media Types

In this lesson, we’ll discuss:

What Owned, Paid, and Earned online marketing media types are
The pros and cons of each online marketing media type

About the guides

Darlene

Hi, I'm Darlene. Being a GoDaddy Guide, l love to offer support that helps customers feel empowered to build their own websites and online stores. When they realize that they can build a beautiful site they’re super proud of – that’s an incredible feeling!

Nada

Hi, I'm Nada. As a GoDaddy Guide, I'm always amazed when I hear the incredible business ideas and online ventures that our customers come up with. Supporting their journey and transforming their dreams into reality – it’s awesome!

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