How-To
Marketing Basics with GoDaddy
Introduction
Marketing Basics with GoDaddy: Course Overview
39s
Lesson 1 (of 21)
What Should You Include in a Marketing Plan?
2m 31s
Lesson 2 (of 21)
Creating a Customer Persona
1m 56s
Lesson 3 (of 21)
Establishing Your Marketing Goals
2m 48s
Lesson 4 (of 21)
Understanding Online Marketing Media Types
2m 2s
Lesson 5 (of 21)
Selecting Your Marketing Tools
2m 35s
Lesson 6 (of 21)
Improving Local SEO with Business Listings
2m
Lesson 7 (of 21)
Using Best Practices for Business Listings
2m 21s
Lesson 8 (of 21)
Setting Up Your Google My Business Listing
3m 44s
Lesson 9 (of 21)
Setting Up Your Yelp Listing
2m 40s
Lesson 10 (of 21)
Using GoDaddy Business Listings
2m 18s
Lesson 11 (of 21)
Building Your Email Subscriber List
2m 1s
Lesson 12 (of 21)
Creating Engaging Email Marketing Content
2m 42s
Lesson 13 (of 21)
Using Design Principles in Email Marketing
1m 58s
Lesson 14 (of 21)
Optimizing Deliverability of Email Marketing
2m 9s
Lesson 15 (of 21)
Tracking Email Marketing Metrics
1m 45s
Lesson 16 (of 21)
Using Email Marketing in Website Builder
2m 15s
Lesson 17 (of 21)
How Small Business Can Use Social Media
2m 11s
Lesson 18 (of 21)
Tips for Choosing Social Media Platforms
2m 24s
Lesson 19 (of 21)
Creating Content for Social Media
2m 17s
Lesson 20 (of 21)
Linking Your Website and Facebook Page
2m 1s
Lesson 21 (of 21)
Using GoDaddy Social
2m 20s
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Marketing Basics with GoDaddy
In this course, you’ll learn:
- How to create a simple marketing plan including developing a customer persona, establishing goals, and exploring the online marketing tools we offer at GoDaddy
- How business listings boost local search; some best practices for creating your listings; and how to use some of GoDaddy’s business listing-related tools
- What to think about when using email marketing to support your business, including tips on content, design and deliverability; you’ll also meet our tool, GoDaddy Email Marketing
- How small businesses can tap into the power of social media; some tips on platform selection and content development; and how to engage with our social media management service, GoDaddy Social.
About the guides
Darlene
Hi, I'm Darlene. Being a GoDaddy Guide, l love to offer support that helps customers feel empowered to build their own websites and online stores. When they realize that they can build a beautiful site they’re super proud of – that’s an incredible feeling!
Emily
Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!