Set up a Google Smart Campaign

Search Engine Marketing (SEM) is a paid method of presenting an ad for your business to customers looking for your products or services. SEM boosts the visibility of your brand in an intentional manner, showing results faster than Search Engine Optimization (SEO).

A Google Smart Campaign is a type of SEM that helps small and medium sized businesses create and launch an ad that attracts the right kind of attention within Google’s search results.

To set up a Google Smart Campaign:

1. Go to your GoDaddy product page.
2. Scroll to Websites + Marketing and select Manage next to your site.
3. From your Dashboard, select Marketing and then Digital Ads.
4. If it’s your first time on this page, you’ll see a welcome card, select Create My Ad. Otherwise, select Create Ad to the right of your list of current ad campaigns.
5. Select Google Ad.
6. Choose the goal you hope to achieve with this ad. Select one of the following options:
   • Get more calls.
     • Enter your phone number in the text box and then select Next.
   • Get more clicks to my website.
   • Get more visits to my location.
     • Requires connecting a Google Business Profile.
7. Select a suggested keyword. Or, select Add new keyword, enter a keyword in the text box and then select Add. Repeat this step for a total of 5 to 7 keywords.
   Note: If you don’t select at least 1 suggested keyword, you won’t have the option to use suggested ad titles and descriptions, and will need to manually enter all ad titles and descriptions in the upcoming steps.
8. Select Next.
9. Select the checkbox to use a suggested ad title. Or, select write your own title, enter a title in the text box and then select Add. Repeat this step for a total of 3 ad titles.
10. Select Next.
11. Select the checkbox to use a suggested ad description. Or, select write your own description, enter a description and then select Add. Repeat this step for a total of 2 ad descriptions.
12. Select Next.
13. Select I want to target people who live anywhere in the United States. Or, select I want to target a specific city, state, or zip code, enter a city, state or zip code in the text box and then select Add.
14. Select Next.
15. Select a suggested budget. Or, select Choose a different budget and then move the slider to your desired budget. The current minimum spend is $5 a day, the maximum is $100 a day.
16. Under Choose how long you want your ad to run, select the dropdown menu and then choose a run length. The minimum duration is 14 days.
17. Select Next.
18. If you haven’t done so already, select Grant Access and then follow Google’s steps to connect your Google account.
19. Review your target audience, budget and duration, and the preview image under Preview Your Ad.
20. If you haven’t done so already, under Payment, select Set Up and then follow Google’s steps to setup your Google payment method.
21. Select Launch My Ad to pay for your specified budget using the payment method connected to your GoDaddy account.
22. Select Done.

Google will review your ad. Once approved, your ad campaign will begin.

More info

• See the status of my Google Smart Campaign
• What is a Google Smart Campaign?
• What Are 'Organic' Versus Paid Search Engine Listings?