GoDaddy Conversations Help

Guide on completing A2P10DLC registration

This guide has best practices to help you complete registration for A2P10DLC compliance so that you can get your business verified to send text messages.

It’s important that you fill out the registration accurately and truthfully. The Campaign Registry™ (TCR), a third-party entity, is overseeing the A2P10DLC compliance and helping businesses get verified with mobile carriers. TCR manually reviews each registration, and any inaccuracies, falsified information or inconsistent information may lead to them rejecting your registration. If this happens, you’ll need to pay an additional US$15 to resubmit your registration.

Select an option below for more on filling out the relevant details on the registration form.

Businesses without an Employer Identification Number (EIN). If you’re using the number for personal reasons, use this option.

First and Last Name: Your legal first and last name.

Examples: Mary James
Email: This must be a valid email and can’t be a disposable email address.

Example: mary@coolexample.com
Mobile Number: This must be a valid 10-digit US mobile number where you can be reached via text message. It’s critical in the registration process because it’s used for sending a one-time password verification request, which you must respond to within 24 hours. If you don’t, your registration will automatically be rejected. You can’t use your GoDaddy Conversations number, another virtual number or a landline.

Example: 949-555-1111
Business Name: Your real business name. If you’re not a business entity and are using the number for personal reasons, such as school, work, a hobby, dating, etc., enter your first and last name instead.

Examples: ABC Plumbing, John Smith
Business Address: This must be a valid US address. Enter your business address or, if you’re registering for yourself, enter your personal address.

Example: 123 Main Street, San Diego, CA 92101
Business Number: This is your business contact number. It can be a landline, a mobile or other number. If you’re registering for yourself, enter your personal number or your GoDaddy Conversations number.

Example: 949-555-1111

Businesses that have an Employer Identification Number (EIN) or Federal Tax ID.

First and Last Name: The legal first and last name of an authorized representative who can be contacted to verify or rectify any of the business information provided.

Example: Mary James
Email: This must be a valid email of the authorized representative who can be contacted to verify or rectify any of the business information provided.

Example: mary@coolexample.com
Job Title: The job title of the authorized representative who is the point of contact for this registration.

Example: Operations Manager
Job Position: From the list, select the position that best describes the authorized representative who is the point of contact for this registration.

Example: Director
Business Tax ID: Enter your business US EIN or Tax ID. This is a 9-digit number that must exactly match what appears on the CP 575 EIN confirmation letter sent to you by the IRS.

Example: 12-3456789

Legal Business Name: The legal business name of the business entity you're registering. This must exactly match what appears with the associated entered EIN on the CP 575 EIN Confirmation Letter sent to you by the IRS.

The legal business name found on the W2 or W9 forms may be different from what you have on the CP 575 notice. If you've misplaced your CP 575 notice, you may request a 147c letter from the IRS and use the information there for registration.

Example: ABC Plumbing
Business Address: This must be a valid US address. It must exactly match what appears on the business tax form associated with the entered EIN.

Example: 123 Main Street, San Diego, CA 92101
Business Number: This is your business contact number. It could be a landline, a mobile or another number.

Example: 949-555-1111
Business Industry: From the list, select an industry category. Please check the full list to make sure you’ve selected the industry that best fits your business.

Example: Consumer
Business Type: From the list, select the business type that most closely matches the legal status of your business entity.

Example: Limited Liability Corporation
Business Website: This must be a functional business website that represents your company or brand. If you don’t have a website, you can enter the business’ social media profile URL. Your website cannot be under construction or be a parked domain. Be sure your business website is fully operational before submitting your registration.

Examples:
  • www.coolexample.com
  • www.instagram.com/coolexample
Company Status: Select if the business is private, non-profit, public or government.
  • Private: Your company has a valid business tax ID, isn’t listed on a public stock exchange and isn’t a non-profit organization.
  • Non-Profit: Your company is a non-profit organization and has the proper designated non-profit business status with the IRS.
  • Public: Your company has a valid business tax ID and is listed on a public stock exchange. You’ll need to specify the exchange and ticker symbol.
  • Government: Only specify this business type if you’re part of a government-run organization.
Example: Private
Company Exchange: If the company is public, provide the marketplace where the company’s stock is bought and sold.

Example: NASDAQ
Company Ticker: If the company is public, provide the company’s ticker symbol, used to buy and sell in the stock market.

Example: GDDY

These are your campaign or messaging details. The mobile carriers want to understand the type of messages you’re sending, see examples of your messages and know how you get consent to send text messages to consumers. What you provide here will be crucial to TCR approving your registration. The key to successful registration is accuracy and consistency.

Describe how your business uses text messaging: Describe the most common interactions you have with customers, vendors, employees, etc. via text messaging. The carriers may reject your registration if this description is too vague or brief. A one-word answer such as "marketing" is not enough.

The types of messages you send should align closely with the sample messages you'll provide later.

Example: I respond to both current and potential tenants who reach out to me to ask questions about my rental property. I also message my tenants to let them know when a payment is overdue or a service provider may need access to the property. Finally, I use this number to coordinate maintenance of my rental property with service providers.
2 Sample Messages: Provide 2 sample messages that your business typically sends. These should closely align with the types of messages you listed before.

If you say you mainly send conversational messages, but your sample messages say “10% off your order today, shop now at www.coolexample.com”, TCR will reject your application.

If you send marketing messages, include opt-out language in at least one of your sample text messages. Any link or phone number in the sample message must be related directly to the types of messages you listed earlier.

Examples:
  • I'm sorry, the product you’re looking for is out of stock. If you’re interested, I have a similar product in a different color. Are you interested?
  • This is an appointment reminder with A+ Salon for Aug 31, 2023 at 3 pm. Send YES to confirm.
  • 10% off your order today, shop now at www.coolexample.com. To opt out of receiving text messages, reply STOP.
Do your messages typically include a link or phone number? Indicate whether your messages contain a website link or a phone number. TCR may reject your application if you answer yes and they’re not in your sample messages. TCR may also verify your link and phone number.
How do customers opt in to receive messages from you? Describe how prospects/customers find your business number to send you text messages. If your business uses any other consent methods, please select those that apply and provide, in detail, your process on how consent is collected. You can select more than one option and/or select “Other” to provide your own method of getting consent.

This question is critical to getting your registration approved. Any text message you send to customers must have an explicit opt-in from them. You can't solicit this consent through text messages.

TCR may also verify your opt-in methods. If you say customers can opt in on your website but your website is not functional or the opt-in method is not available, TCR may reject your registration.

Examples:
  • Prospective tenants learn about my rental properties on third-party rental websites, where they see my business phone number. They can call or text my business to ask questions about those properties.
  • Customers visit my website at http://www.coolexample.com and add their phone number. They can check a box agreeing to receive text messages from my business. They're also told they can opt out anytime by replying STOP. Terms at www.coolexample.com/tos; Privacy Policy at www.coolexample.com/privacy.
  • Potential buyers reach out to me about items I sell on Craigslist and other platforms via text message, as that's a more convenient option for them. I respond to their questions via text message, which opens a persistent dialogue between the potential buyer and me.

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