Available online store marketplace channels
Marketplaces, also called channels, automatically sync any changes you make to your listings in your store across sales channels.
Here's a list of marketplace channels available in your region:
- Amazon: Largest U.S. marketplace with 157.4 million prime users.
- Amazon fees: Selling account ($0.99/item individual or $39.99/mo professional) + 8%-15% fee per sale.
- Features: Build products, Import orders, sync quantities and pricing, create, import and edit listings.
- eBay: Largest global marketplace, with 160 million buyers globally.
- eBay fees: Free selling account + insertion fee + final value fee + payment processing.
- Features: Build products, Import orders, sync quantities and pricing, create, import and edit listings.
- Etsy: Fast-growing handmade & craft marketplace, 33 million buyers in U.S.
- Etsy fees: Free selling account + $0.20 per listing + 5% transaction fee + payment processing.
- Facebook and Instagram: Connect your online store to your Facebook catalog and create shoppable posts. Even if you only want to sell on Instagram, you must connect through your Facebook catalog.
- Facebook and Instagram fees: Free selling account + 5% selling fee (or $0.40 flat fee for orders under $8).
- Google Shopping: Google Shopping lets shoppers buy your products directly on Google, wherever they are. Shopping is different than Shopping Ads.
- Google Shopping fees: Free selling account + 0% (free) commission fee + payment processing fee (determined by your payment solution, such as PayPal or Square).
- Walmart: Largest U.S. retailer with a fast-growing online marketplace.
- Walmart fees: Free selling account + 8%-15% referral fee on most items. Must apply and qualify to sell (larger sellers only).
More info
- Sell my products on Marketplaces
- Add physical products to your store.
